I’m a Product Designer with 8 years of experience in user-centered design, based in Barcelona.

Noemi Maroto

I am passionate about research and analysis to define design solutions, and I have a particular interest in psychology and human behavior. That's why I particularly enjoy the UX Research aspect of digital product design.

I love being part of multidisciplinary teams and using the Design Thinking process to create relevant digital products. In each project, I focus on user experience, business value, and product development, using the Lean UX approach to optimize efficiency. I believe in the importance of user research to deliver solutions tailored to their needs.

Furthermore, I am flexible and capable of adapting methodologies and processes according to the project and the team. I implement agile processes like Scrum and Kanban to streamline the creation of digital products. Communication and teamwork are essential to me, and I enjoy learning from diverse individuals and sectors.

I am a curious and empathetic person, always open to learning and development opportunities. My goal is to bring value to each project, both professionally and personally, and to stay updated on the latest trends and best practices in UX and Product Design.

If you are looking for experience, passion, and dedication in user-centered design and digital products, I am here to help!

Design Method

I aim to center my process on a thorough understanding of users through research. With this knowledge, I dive into sketches and prototypes, refining the design iteratively. User testing, with real feedback, guides me to create a user-friendly experience. I consistently try to prioritize user needs, with data as the key that shapes each decision.

Product Strategy
Design Thinking
UX Research
Interaction Design
Visual Design
Design systems
Agile Methods
Soft Skills
Critical Thinking
Time Management
Adobe Photoshop
Adobe Illustrator
Product Strategy, Design Thinking, UX Research, Wireframing, Interaction Design, Visual Design, Design Systems, Prototyping,
Agile Methods
Soft Skills
Communication, Leadership, Critical Thinking, Problem-Solving, Empathy, Adaptability, Flexibility , Collaboration, Time Management
Figma, Sketch, Axure, Balsamiq, Adobe Photoshop, Adobe Illustrator, InVision, Marvel, Miro


UX Management: Strategy and Tactics
The Interaction Design Foundation
Agile Business Consortium Scrum Master
APMG International
Conducting Usability Testing
The Interaction Design Foundation
Certificate UX-PM Level 1 and 2
2016 - 2017
Postgraduate User Experience Design (UX)
Universitat Oberta de Catalunya
1996 - 2001
Graphic Design Degree
EINA Centre Universitari de Disseny i Art de Barcelona

Kind Words

Cristina Rodríguez
Cristina Rodríguez
Laravel Developer Full Stack

"I have worked closely with Noemi developing a large-scale and complex product, and thanks to her impeccable professionalism, the workflow has been flawless. As a web developer, I appreciate her approach in understanding, focusing, and preparing the entire project and necessary materials for my work ...

... I would like to emphasize her involvement with the entire team, always taking care of everyone's well-being and promptly addressing any setbacks. She is a great person and an unbeatable professional. With exquisite taste and the ability to implement complex concepts in a simple manner with astonishing ease."

Silvia Carvajal
Silvia Carvajal
Product Manager at JUMP Math

“Noemi is always concerned about providing solutions to user needs. I conducted user testing, user diaries, and interviews with both internal and external users alongside her, in order to determine if the features of the JUMP Math platform in our beta version were meeting our customers' needs.

Thanks to her subsequent analysis, we were able to identify the platform's weaknesses and prioritize future product milestones. She also helped us determine if the designs could be further improved. Noemi is a great professional who is empathetic towards customers and the rest of the team members at JUMP Math.”


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